Embracing the needs of print and digital editorial teams, advertisers and consumers, GQ’s digital strategy amplifies the strength of the brand and editorial talent to connect with consumers through omnichannel storytelling. Leveraging the wealth of underutilized digital assets and content curated, GQ reimagined consumer experiences over time, embracing varying consumer mindsets for engagement, interaction, action and purchase behaviours. This new approach to deeper and richer content for consumers, increased advertising potential and revenue opportunities.
Extending the work beyond GQ across Condé Nast’s portfolio, SELF and Vogue China magazine adopted a similar media strategy to create tailored consumer experiences driven by data. Working with Editor-in-Chief Angelica Cheung, of the 23 editions of Vogue produced globally, Vogue China now has the highest print circulation at 1.6 million, eclipsing the US edition at 1.2 million.
